Search Engine Optimization

SEO Basics

• Set up GSC and Bing Webmaster tools
• Set up Google Analytics
• Install and configure an SEO plugin (WordPress)
• Generate and submit a sitemap
• Create a Robots.txt file
• Check Search Console for manual actions
• Make sure that your website is indexed
Keyword Research

• Identify your competitors
• Conduct a keyword gap analysis
• Find your main ‘money’ keywords
• Find long-tail keyword variations
• Find question keywords Analyze the intent of pages that rank
• Create a keyword map Prioritize by search volume and keyword difficulty

Technical SEO

• Leverage “Inspect URL” feature in GSC
• Ensure your website is mobile-friendly
• Check your site’s loading speed
• Make sure you are using HTTPS
• Find and fix crawl errors Check the page depth
• Check for duplicate versions of your site
• Identify and fix broken links
• Use an SEO-friendly URL structure
• Find and fix orphaned pages
• Check canonical tags
• Add structured data

On-Page and Content

• Fix duplicate, missing, and truncated title tags
• Find and fix duplicate or missing meta descriptions
• Find and fix multiple H1 tags
• Improve title tags, meta descriptions, and page content
• Run a content audit and prune content
• Optimize images for SEO
• Organize topic clusters Find and fix keyword cannibalization
• Update outdated content
• Improve content readability

Off-Page SEO

• Analyze your competitor’s link profile
• Conduct a link intersect analysis
• Target your competitors’ broken backlinks
• Leverage digital PR
• Implement the Skyscraper technique
• Turn unlinked mentions into links
• Set up and optimize Google Business Profile